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~isPartOf:"Auditing : a journal of practice & theory"
~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Fixed revenue accounting : a new management accounting framework"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Customer analysis
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Kundenanalyse
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Beziehungsmarketing
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Relationship marketing
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Lürwer, Markus
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Auditing : a journal of practice & theory
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Fixed revenue accounting : a new management accounting framework
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
Journal of business research : JBR
6
The international review of retail, distribution and consumer research
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Springer eBook Collection
5
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
4
Journal of business economics : JBE
4
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
essentials
4
E-marketing ; Vol. 1
3
Europäische Hochschulschriften / 5
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
3
Gabler-Edition Wissenschaft
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Research
3
Schriften zum innovativen Marketing
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Springer eBook Collection / Business and Economics
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Trends im Firmenkundengeschäft in Kreditinstituten
3
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
2
Asia Pacific journal of marketing and logistics
2
Beiträge zum Controlling
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ECONIS (ZBW)
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1
Profitability of fixed customers : a case of a Japanese department store
Suzuki, Kenichi
;
Kikyo, Misa
;
Kodama, Maiko
;
Toyosaki, …
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 3-18)
.
2019
Persistent link: https://www.econbiz.de/10011966583
Saved in:
2
Redesign and management of marketing strategies using FRA profitability analysis : a case of a mail-order company under turnaround process
Kawata, Shuhei
;
Hatzinikolakis, John
;
Saito, Takeshi
; …
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 19-33)
.
2019
Persistent link: https://www.econbiz.de/10011966601
Saved in:
3
Measuring and managing customer profit stability : a Japanese hotel chain case study
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 53-65)
.
2019
Persistent link: https://www.econbiz.de/10011966610
Saved in:
4
Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 69-84)
.
2019
Persistent link: https://www.econbiz.de/10011966613
Saved in:
5
Bathtub model variance analysis at a Japanese hotel chain
Matsuoka, Kohsuke
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 85-98)
.
2019
Persistent link: https://www.econbiz.de/10011966614
Saved in:
6
Credit default swaps on corporate debt and the pricing of audit services
Du, Lijing
;
Masli, Adi
;
Meschke, Felix
- In:
Auditing : a journal of practice & theory
37
(
2018
)
3
,
pp. 117-144
Persistent link: https://www.econbiz.de/10011920834
Saved in:
7
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
8
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
9
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
10
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
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