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~isPartOf:"Aus Politik und Zeitgeschichte : APuZ"
~isPartOf:"Psychology & marketing"
~subject:"Europa"
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The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
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