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~isPartOf:"Australasian marketing journal"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"International journal of management practice : IJMP"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Kreativität
Werbewirkung
Advertising industry
6
Werbewirtschaft
6
Creativity
3
Theorie
3
Theory
3
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2
Press publisher
2
Presseverlag
2
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Australasian marketing journal
CORE discussion paper : DP
International journal of management practice : IJMP
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
SpringerLink / Bücher
3
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The marketing review
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
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European journal of marketing : EJM
1
European research studies
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IIMS journal of management science
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
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ECONIS (ZBW)
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1
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
2
Impact of leader creativity expectations on employee creativity : assessing the mediating and moderating role of creative self-efficacy
Adil, Muhammad Shahnawaz
;
Khan, Muhammad Nadeem
;
Khan, Imran
- In:
International journal of management practice : IJMP
11
(
2018
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10011860747
Saved in:
3
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
4
Managing for innovation and creativity : organisational paradoxes in implementation practice
Hilles, Afkar Qasem
;
Ding, Tee Ding
;
Ahmed, Pervaiz K.
- In:
International journal of management practice : IJMP
3
(
2008/09
)
4
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003882685
Saved in:
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