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~isPartOf:"Australasian marketing journal"
~isPartOf:"CORE discussion paper : DP"
~person:"Gabszewicz, Jean Jaskold"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Australasian marketing journal
CORE discussion paper : DP
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
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2002
Persistent link: https://www.econbiz.de/10001732849
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