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~isPartOf:"Australasian marketing journal"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~subject:"USA"
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Australasian marketing journal
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Rethinking marketing : developing a new understanding of markets
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The evolution of nonprofit marketing
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Electronic markets : the international journal on networked business
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Its Marketing series
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
2
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
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