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~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing"
~language:"eng"
~subject:"Brand"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
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24
Internet marketing
12
Online-Marketing
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Colicev, Anatoli
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De Bruyn, Arnaud
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Hartnett, Nicole
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Kennedy, Rachel
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Nenycz-Thiel, Magda
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Romaniuk, Jenni
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Australasian marketing journal
European journal of marketing
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
12
Psychology & marketing
12
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing : ZFP ; journal of research and management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
European journal of operational research : EJOR
2
European research studies
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Faculty & research / Insead : working paper series
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International advertising and communication : current insights and empirical findings
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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ECONIS (ZBW)
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1
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
The effect of "green" messages on brand purchase and brand rejection
Wheeler, Meagan
;
Sharp, Anne
;
Nenycz-Thiel, Magda
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 105-110
Persistent link: https://www.econbiz.de/10009745860
Saved in:
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