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~isPartOf:"Australasian marketing journal"
~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
~isPartOf:"The journal of business & industrial marketing"
~person:"Buch, Rolf"
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Australasian marketing journal
How to succeed in the digital age : strategies from 17 top managers
The journal of business & industrial marketing
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The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
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(pp. 201-216)
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2014
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