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~isPartOf:"Australasian marketing journal"
~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Digital media"
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Digital media
Beziehungsmarketing
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Customer loyalty
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Axel Springer AG
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Döpfner, Mathias
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Hofmann, Markus Oscar
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Australasian marketing journal
How to succeed in the digital age : strategies from 17 top managers
The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
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2
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
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