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~isPartOf:"Australasian marketing journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~type:"article"
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Brand image
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B-to-B-Marketing
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Business-to-business marketing
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Australasian marketing journal
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
European journal of marketing : EJM
5
Journal of business research : JBR
5
Services marketing quarterly
4
International journal of contemporary hospitality management
3
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
European journal of marketing
2
Global business review
2
International journal of hospitality management
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in corporate branding
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business and organizational excellence : a review of research & best practices
1
International journal of Indian culture and business management
1
International journal of business excellence
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International journal of financial services management : IJFSM
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Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
Saved in:
2
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
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