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~isPartOf:"Australasian marketing journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenführung"
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Markenführung
Brand loyalty
7
Consumer behaviour
7
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7
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6
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6
Brand management
6
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Australasian marketing journal
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The Lahore journal of business
3
The journal of business & industrial marketing
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ECONIS (ZBW)
6
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
4
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
5
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
6
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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