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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Social marketing
21
Social Marketing
19
Consumer behaviour
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Australasian marketing journal
Journal of consumer behaviour : an international research review
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
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ECONIS (ZBW)
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1
Increasing parental leave uptake : a systems social marketing approach
Duffy, Sarah
;
Van Esch, Patrick
;
Yousef, Murooj
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
Saved in:
2
The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10012429496
Saved in:
3
Social marketing strategies for renewable energy transitions
Eagle, Lynne C.
;
Osmond, Amy
;
McCarthy, Breda
;
Low, David
; …
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
Saved in:
4
Understanding how gamification influences behaviour in social marketing
Mitchell, Robert
;
Schuster, Lisa
;
Drennan, Judy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
Saved in:
5
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
6
Using agent-based models to design social marketing campaign
Perez-Mujica, Luisa
;
Duncan, Roderick
;
Bossomaier, …
- In:
Australasian marketing journal
22
(
2014
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10010350402
Saved in:
7
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
8
Social marketing, parental purchasing decisions, and unhealthy food in developing countries : a Nigerian typology
McLeay, Fraser
;
Oglethorpe, David
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009766216
Saved in:
9
How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Martin, Brett A. S.
;
Lee, Christina Kwai Choi
;
Weeks, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10009720146
Saved in:
10
Marketing social norms : social marketing and the social norm approach
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
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