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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Beziehungsmarketing
Internet
Internet marketing
128
Online-Marketing
128
Consumer behaviour
82
Konsumentenverhalten
82
Social Web
65
Social web
65
Advertising effects
61
Werbewirkung
61
Advertising
45
Werbung
43
Viral marketing
34
Virales Marketing
34
Brand management
29
Markenführung
29
social media
25
Brand image
18
Markenimage
18
Online retailing
15
Online-Handel
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Relationship marketing
13
Marketing management
12
Marketingmanagement
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Brand
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Markenartikel
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Confidence
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Vertrauen
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advertising
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E-commerce
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Electronic Commerce
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Emotion
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eWOM
5
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19
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Ardelet, Caroline
1
Baghi, Ilaria
1
Bhardwaj, Neha
1
Bright, Laura F.
1
Brown, Mark
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Coelho, Pedro Simões
1
Daugherty, Terry
1
Erkkila, Taina
1
Franklin, Drew
1
Gabrielli, Veronica
1
Grabner-Kräuter, Sonja
1
Hammick, Jinhyon Kwon
1
Hanzaee, Kambiz Heidarzadeh
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Koshksaray, Amir Abedini
1
Lockie, Maree
1
Luoma-aho, Vilma
1
Minami, Chieko
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Oikarinen, Eeva-Liisa
1
Peeroo, Swaleha
1
Pope, Nigel
1
Rita, Paulo
1
Samy, Martin
1
Santos, Zélia Raposo
1
Scheepers, Helana
1
Stockdale, Rosemary
1
Sweiss, Nadia
1
Söderlund, Magnus
1
Tagashira, Takumi
1
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Published in...
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Australasian marketing journal
Journal of marketing communications
Journal of business research : JBR
75
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of electronic marketing and retailing : IJEMR
29
Journal of internet commerce
26
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
20
Information systems research : ISR
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of management information systems : JMIS
17
Journal of strategic marketing
17
Business horizons
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Technological forecasting & social change : an international journal
15
Asia Pacific journal of marketing and logistics
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
International journal of electronic commerce : IJEC
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing
10
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ECONIS (ZBW)
19
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
8
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
9
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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