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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Review of industrial organization : RIO"
~subject:"Advertising effects"
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Advertising effects
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Australasian marketing journal
Journal of retailing and consumer services
Review of industrial organization : RIO
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of promotion management : JPM
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The journal of consumer marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Discussion paper / Tinbergen Institute
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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European journal of marketing
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Health marketing quarterly
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International journal of electronic business
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
2
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
3
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
4
Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.
;
Reiley, David H.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
Saved in:
5
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
6
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
7
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
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