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~isPartOf:"Australasian marketing journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~type:"article"
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Australasian marketing journal
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
11
The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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European journal of marketing : EJM
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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International journal of hospitality management
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Journal of air transport management
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The Routledge companion to contemporary brand management
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The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Advances in corporate branding
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Consumer behavior analysis : (a) rational approach to consumer choice
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Corporate communications : an international journal
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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European management journal
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business and organizational excellence : a review of research & best practices
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International journal of Indian culture and business management
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
2
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
Saved in:
3
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
Saved in:
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