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~isPartOf:"Australasian marketing journal"
~isPartOf:"Working paper / Harvard Business School, Division of Research"
~subject:"Celebrity endorsement"
~subject:"Professional reviews"
~subject:"Success factor"
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Celebrity endorsement
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Australasian marketing journal
Working paper / Harvard Business School, Division of Research
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh
;
Singh, Jagdip
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 179-187
Persistent link: https://www.econbiz.de/10011383297
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2
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
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