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~isPartOf:"Australasian marketing journal"
~person:"De Chernatony, Leslie"
~person:"Phau, Ian"
~subject:"Brand image"
~type_genre:"Article in journal"
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Australasian marketing journal
European journal of marketing : EJM
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The journal of brand management : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of vacation marketing : an international journal
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Young consumers : insight and ideas for responsible marketers
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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