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~isPartOf:"Australasian marketing journal"
~person:"Phau, Ian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Phau, Ian
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Australasian marketing journal
Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
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The journal of brand management : an international journal
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
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Journal of retailing and consumer services
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The journal of consumer marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
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Journal of vacation marketing : an international journal
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Strategic change
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
2
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
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