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~isPartOf:"Australasian marketing journal"
~subject:"China"
~subject:"Luxury brands"
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China
Luxury brands
Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Brand management
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Markenführung
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Brand image
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Markenimage
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Beziehungsmarketing
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Brand attribute associations
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Brand extension
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Brand extensions
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Brand loyalty
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Brand satisfaction
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Brand-building
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Business ethics
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Consumer advocacy
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Consumers’ perceptions
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Country-of-origin
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Country-of-origin-of-brand
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Designation of origin
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Economic ethics
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Emotional consumer-brand relationship
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Ethical consumption
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Ethical luxury
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Ethics
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Iranian consumers
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Luxury brand
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Luxury brand attachment
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Luxury marketing
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Markentransfer
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He, Jiaxun
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Heine, Klaus
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Pourazad, Naser
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Australasian marketing journal
Journal of business research : JBR
29
Journal of retailing and consumer services
13
The journal of brand management : an international journal
11
Journal of fashion marketing and management
10
Journal of international consumer marketing
8
The journal of product & brand management
6
International marketing review
5
International journal of hospitality management
4
International journal of retail & distribution management
4
Qualitative market research : an international journal
4
Department of Management, Università Ca' Foscari Venezia Working Paper
3
Journal of global marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
European management journal
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of destination marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Management
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
1
Brand management in emerging markets : theories and practice
1
Building businesses in emerging and developing countries : challenges and opportunities
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser
;
Stocchi, Lara
;
Pare, Vipul
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
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