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~isPartOf:"Australasian marketing journal"
~subject:"Deutschland"
~subject:"Markenimage"
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Deutschland
Markenimage
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markentreue
5
Beziehungsmarketing
4
Brand
4
Brand management
4
Markenartikel
4
Markenführung
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Double Jeopardy
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Multi-method
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Natural Monopoly
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Bennett, Dag R.
1
Dawes, John
1
Franke, Katrin
1
Graham, Charles
1
Henfrey, Cathy Lu
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Härtel, Charmine E. J.
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Nagy-Hamada, May
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Australasian marketing journal
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of retailing and consumer services
18
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
3
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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