//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cultural identity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Macroeconomic performance
Cultural identity
11
Kulturelle Identität
11
Corporate culture
6
Unternehmenskultur
6
Consumer behaviour
5
Culture
4
Kultur
4
Advertising effects
3
China
3
Cross-cultural management
3
Interkulturelles Management
3
Werbewirkung
3
Advertising
2
Comparison
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
2
Vergleich
2
Welt
2
Werbung
2
World
2
Advertising creativity
1
Advertising effectiveness
1
Binge drinking
1
Chinese and Muslim culture
1
Chinese consumers
1
Classification
1
Collectivism
1
Consumer culture
1
Country of origin
1
Creativity
1
Cross-cultural
1
Cross-cultural classification
1
Cross-national classification
1
Cross-regional
1
Cultural compatibility
1
Cultural difference
1
Cultural sensitivity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ahmed, Tanvir
1
Bilby, Julie
1
Brennan, Linda
1
Chen, Jiemiao
1
D'Souza, Clare
1
Elliott, Greg
1
Han, Jie Hui
1
Lau, Hei Tong
1
Lee, Richard
1
Pornpitakpan, Chanthika
1
Reid, Mike
1
Sullivan Mort, Gillian
1
Tam, Charles Chin Chiu
1
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of business research : JBR
56
Journal of international consumer marketing
47
International marketing review
22
Journal of international marketing
19
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Global consumer behavior
10
Psychology & marketing
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Discussion paper series / IZA
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of Islamic marketing : JIMA
4
Journal of euromarketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
Saved in:
2
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
3
Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir
;
Sullivan Mort, Gillian
;
D'Souza, Clare
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 311-318
Persistent link: https://www.econbiz.de/10011419484
Saved in:
4
Does culture matter to Chinese consumers? : empirical evidence
Elliott, Greg
;
Tam, Charles Chin Chiu
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10010472731
Saved in:
5
The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika
;
Han, Jie Hui
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->