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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
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Australasian marketing journal
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
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Innovatives Markenmanagement
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ECONIS (ZBW)
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
The influence of private labels on retailer cooperation
Zippel, Christian
;
Wilkinson, John
;
Vogler, Thomas
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 271-277
Persistent link: https://www.econbiz.de/10010242950
Saved in:
3
Store brand proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen
;
Leong, Sun-may
;
Wee, Yu-ghee
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
Saved in:
4
Value-for money perceptions of supermarket and private labels
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10009524274
Saved in:
5
The effect of store image and service quality on brand image and purchase intention for private label brands
Wu, Paul C. S.
;
Yeh, Gary Yeong-Yuh
;
Hsiao, Chieh-ru
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 30-39
Persistent link: https://www.econbiz.de/10008908975
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