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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Luxury goods"
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Search: subject:"branding"
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Luxury goods
Brand management
170
Markenführung
170
Consumer behaviour
92
Konsumentenverhalten
92
Brand image
90
Markenimage
90
Brand
69
Markenartikel
67
Beziehungsmarketing
42
Relationship marketing
42
Social Web
39
Social web
39
Internet marketing
37
Online-Marketing
37
Advertising effects
18
Werbewirkung
18
Marketing management
17
Marketingmanagement
17
Social media
17
Corporate reputation
13
Firmenimage
13
Luxusgüter
13
Branding
11
Corporate culture
11
Customer integration
11
HR marketing
11
Kundenintegration
11
Personalmarketing
11
Unternehmenskultur
11
Brand architecture
9
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Markenarchitektur
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Advertising
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China
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Phau, Ian
2
Shimul, Anwar Sadat
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Arli, Denni
1
Carpenter, Gregory S.
1
Cheah, Isaac
1
Cherrier, Helene
1
Coates, Nigel
1
Cooper, Holly
1
Eom, Hyo Jin
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Eugene Cheng-xi Aw
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1
Goldstein, Guy A.
1
Jin, Seung-A Annie
1
Kemper, Joya
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Li, Ning
1
Lim, Dong Jae
1
Matthiesen, Insa-Mascha
1
Merrilees, Bill
1
Miller, Dale
1
Northey, Gavin
1
Omkar Dastane
1
Parent, Michael
1
Park, Judy
1
Parker, Jeffrey
1
Pitt, Leyland F.
1
Reddy, Mergen
1
Robson, Andrew
1
Septianto, Felix
1
Sung, Billy
1
Teah, Kevin
1
Terblanche, Nic
1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Business horizons
Marketing intelligence & planning
Journal of business research : JBR
74
The journal of brand management : an international journal
53
Journal of fashion marketing and management
31
Journal of retailing and consumer services
29
The journal of product & brand management
28
Journal of global fashion marketing : JGfM
16
SpringerLink / Bücher
15
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
8
Psychology & marketing
8
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Springer eBook Collection
6
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
Tourism management perspectives : TMP
5
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Palgrave Advances in Luxury
4
Palgrave advances in luxury
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
3
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
4
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
5
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
6
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
7
Guest editorial: luxury
branding
: strategy, innovation and sustainability
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Parker, Jeffrey
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 275-276
Persistent link: https://www.econbiz.de/10012668452
Saved in:
8
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
9
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
10
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
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