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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Handbook of developments in consumer behaviour"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
5
Neuroscience
5
Neurowissenschaften
5
Neuromarketing
2
Advertising
1
Advertising effects
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Demographie
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Demography
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Emotion
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Market research
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Marktforschung
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Scientific method
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Werbewirkung
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Werbung
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Wissenschaftliche Methode
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advertisement effectiveness
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advertisement material
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advertising
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consumer neuroscience
1
consumer research
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data envelopment analysis
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facial expression analysis
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methodology
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multi-criteria decision making
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neuromarketing
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neuroscience
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Thaichon, Park
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Al-Shihabi, Sameh
1
Foxall, Gordon R.
1
Hamelin, Nicolas
1
Hubert, Anita Mirja
1
Javed, Uzma
1
Kenning, Peter
1
Linzmajer, Marc
1
Quach, Sara
1
Shao, Wei
1
Yani-de-Soriano, Mirella
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Yousafzai, Shumaila Y.
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Zaichkowsky, Judith Lynne
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Zhang, Yunen
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Handbook of developments in consumer behaviour
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
Economics, management and financial markets
1
Edward Elgar E-Book Archive
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Elgar original reference
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ECONIS (ZBW)
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1
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
2
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
3
Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
4
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
5
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
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