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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~person:"Phau, Ian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of fashion marketing and management
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Journal of business research : JBR
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Journal of international consumer marketing
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Journal of promotion management : JPM
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European journal of marketing : EJM
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International journal of consumer studies
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Journal of vacation marketing : an international journal
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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