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~isPartOf:"AutoUni-Schriftenreihe"
~person:"Wiedmann, Klaus-Peter"
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Schriftenreihe Marketing, Management
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Marketing : ZFP ; journal of research and management
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The journal of brand management : an international journal
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Zeitschrift für Energiewirtschaft : ZfE
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Von Fukushima zum Tanz der Banker - die (un)sichtbare Hand in der Globalisierungskommunikation : [ausgewählte Beiträge des III. Internationalen Hamburger Kongresses zur Wirtschaftskommunikation (IHCW 2011)]
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Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung
Pelka, Adam
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2018
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