//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Azienda moderna : AM"
~isPartOf:"Journal of marketing"
~subject:"Category management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbegeschenk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Category management
Promotional materials
3
Werbemittel
3
Category Management
1
Cognition
1
Consumer motivation
1
Decision under uncertainty
1
Emotion
1
Entscheidung unter Unsicherheit
1
Italien
1
Italy
1
Kaufmotiv
1
Kognition
1
Marketing
1
Sales promotion
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Balachander, S.
1
Bezawada, Ram
1
Kannan, P. K.
1
Shankar, Venkatesh
1
Published in...
All
Azienda moderna : AM
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->