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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"European journal of marketing : EJM"
~person:"Burmann, Christoph"
~person:"Petraca, Marco"
~subject:"Brand"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
European journal of marketing : EJM
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ECONIS (ZBW)
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Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
Saved in:
2
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
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