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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"European journal of marketing : EJM"
~person:"Paulssen, Marcel"
~subject:"Brand"
~subject:"Relationship marketing"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
European journal of marketing : EJM
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
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