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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"IIM Bangalore Research Paper"
~subject:"Brand"
~subject:"Firmenimage"
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Firmenimage
B-to-B-Marketing
28
Business-to-business marketing
28
Markenartikel
15
Brand management
12
Markenführung
12
Advertising
2
Controlling
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Product design
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Produktgestaltung
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Behavioral economics
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Brand image
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Communication
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Corporate culture
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Direct marketing
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Direktmarketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
IIM Bangalore Research Paper
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of business research : JBR
6
The journal of business & industrial marketing
5
Corporate reputation review : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
SpringerLink / Bücher
3
Contributions to Management Science
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of product & brand management
2
Applied Marketing Science /Angewandte Marketingforschung
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Businesses
1
Central European business review : CEBR
1
Doctoral dissertation
1
International journal of business and globalisation : IJBG
1
JOBR-D-21-02615
1
Journal of business market management : JBM
1
Journal of business strategy
1
Journal of engineering and technology management : JET-M
1
Journal of management analytics
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategy and management
1
Management : journal of contemporary management issues
1
Management decision : MD
1
Schmalenbach business review : sbr
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The IUP journal of knowledge management : IJKM
1
The marketing review
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ECONIS (ZBW)
15
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11
Design als Instrument der B-to-B-Markenführung
Herrmann, Christoph
;
Moeller, Günter
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 429-452)
.
2010
Persistent link: https://www.econbiz.de/10003909997
Saved in:
12
B-to-B-Markencontrolling : Überblick und Instrumente
Baumgarth, Carsten
;
Douven, Salima
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 635-660)
.
2010
Persistent link: https://www.econbiz.de/10003910056
Saved in:
13
Systematisches Markencontrolling am Beispiel der IT-Branche
Rätsch, C. Christian
;
Bazing, Edgar
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 661-684)
.
2010
Persistent link: https://www.econbiz.de/10003910061
Saved in:
14
Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz
;
Biesalski, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 685-712)
.
2010
Persistent link: https://www.econbiz.de/10003910064
Saved in:
15
Markenpersönlichkeitsmessung von B-to-B-Marken
Herbst, Uta
;
Voeth, Markus
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 713-729)
.
2010
Persistent link: https://www.econbiz.de/10003910071
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