//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of business economics : JBE"
~person:"Bauer, Hans H."
~subject:"Absatz"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Absatz
Kommunikation
Beziehungsmarketing
2
Deutschland
2
Germany
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Theorie
2
Theory
2
Anreiz
1
Arzneimittelmarkt
1
Automotive services industry
1
B-to-B-Marketing
1
Betriebliche Kennzahl
1
Brand management
1
Business-to-business marketing
1
Communication
1
Controlling
1
Erfolgsfaktor
1
Estimation
1
Financial ratio
1
Incentives
1
Kfz-Gewerbe
1
Management control
1
Markenführung
1
Market entry
1
Market research
1
Markteintritt
1
Marktforschung
1
Measurement
1
Messung
1
Pharmaceutical market
1
Product life cycle
1
Produktlebenszyklus
1
Sales
1
Schätzung
1
Success factor
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
2
Author
All
Bauer, Hans H.
Donnevert, Tobias
1
Fischer, Marc
1
Large, Rudolf
1
Merkel, Jan
1
Steiner, Winfried J.
1
Weber, Anett
1
Wetzel, Hauke
1
more ...
less ...
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of business economics : JBE
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
2
Metakriterien der Abweichungsanalyse und deren Anwendung zur Bewertung von Umsatzflußverfahren
Bauer, Hans H.
- In:
Journal of business economics : JBE
68
(
1998
)
12
,
pp. 1341-1366
Persistent link: https://www.econbiz.de/10001254543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->