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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of business economics : JBE"
~person:"Bauer, Hans H."
~subject:"Absatz"
~subject:"Market research"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of business economics : JBE
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Dienstleistungsmarketing
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Marketing : ZFP ; journal of research and management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Metakriterien der Abweichungsanalyse und deren Anwendung zur Bewertung von Umsatzflußverfahren
Bauer, Hans H.
- In:
Journal of business economics : JBE
68
(
1998
)
12
,
pp. 1341-1366
Persistent link: https://www.econbiz.de/10001254543
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2
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
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