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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of business economics : JBE"
~person:"Bauer, Hans H."
~subject:"Automotive services industry"
~subject:"Business-to-business marketing"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of business economics : JBE
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
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ECONIS (ZBW)
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Erfolgsgrößen im Automobilhandel : Ergebnisse einer kausalanalytischen Studie
Bauer, Hans H.
- In:
Journal of business economics : JBE
68
(
1998
)
9
,
pp. 979-1008
Persistent link: https://www.econbiz.de/10001247076
Saved in:
2
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
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