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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Burmann, Christoph"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of the Academy of Marketing Science
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Innovatives Markenmanagement
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Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
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Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
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