//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Intermediate goods"
~type_genre:"Book section"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Intermediate goods
Brand management
15
Markenführung
15
B-to-B-Marketing
11
Business-to-business marketing
11
Brand
5
Markenartikel
5
Advertising
2
Vorleistungen
2
Werbung
2
Agricultural machinery industry
1
Behavioral economics
1
Communication
1
Consumer behaviour
1
Direct marketing
1
Direktmarketing
1
Druckmaschine
1
Enterprise
1
Erfolgsfaktor
1
Gebrüder-Claas-Maschinenfabrik
1
Heidelberger Druckmaschinen-Aktiengesellschaft
1
Integration
1
KMU
1
Kommunikation
1
Konsumentenverhalten
1
Landmaschinenbau
1
Physical distribution
1
Printing machinery
1
Product design
1
Produktgestaltung
1
SME
1
Success factor
1
Takeover
1
Unternehmen
1
Verhaltensökonomik
1
Vertrieb
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Glossary included
Aufsatz im Buch
2
Language
All
German
2
Author
All
Behre, Sebastian
1
Havenstein, Moritz
1
Tunder, Ralph
1
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Aufbruch : Ingredient Branding schafft Werte
9
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ingredient Branding : eine Einführung zum theoretischen Hintergrund und zur strategischen Anwendung
Tunder, Ralph
;
Behre, Sebastian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 243-259)
.
2010
Persistent link: https://www.econbiz.de/10003909924
Saved in:
2
Kaufverhaltensrelevanz von Ingredient Brands
Havenstein, Moritz
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 261-288)
.
2010
Persistent link: https://www.econbiz.de/10003909927
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->