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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Werbung
Brand management
15
Markenführung
15
B-to-B-Marketing
11
Business-to-business marketing
11
Brand
5
Markenartikel
5
Advertising
2
Intermediate goods
2
Vorleistungen
2
Agricultural machinery industry
1
Behavioral economics
1
Communication
1
Consumer behaviour
1
Direct marketing
1
Direktmarketing
1
Druckmaschine
1
Enterprise
1
Erfolgsfaktor
1
Gebrüder-Claas-Maschinenfabrik
1
Heidelberger Druckmaschinen-Aktiengesellschaft
1
Integration
1
KMU
1
Kommunikation
1
Landmaschinenbau
1
Physical distribution
1
Printing machinery
1
Product design
1
Produktgestaltung
1
SME
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Success factor
1
Takeover
1
Unternehmen
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Verhaltensökonomik
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Vertrieb
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Übernahme
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Article
3
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Aufsatz im Buch
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German
3
Author
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Claßen, Veronika
1
Havenstein, Moritz
1
Reins, Armin
1
Stendel, Alexander
1
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Brand management in emerging markets : theories and practice
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing performativity : theories, practices and devices
3
Strong brands, strong relationships
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Aufbruch : Ingredient Branding schafft Werte
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Breaking new ground in theory and practice
2
Building corporate identity, image and reputation in the digital era
2
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Kaufverhaltensrelevanz von Ingredient Brands
Havenstein, Moritz
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 261-288)
.
2010
Persistent link: https://www.econbiz.de/10003909927
Saved in:
2
Klassische Werbung als Instrument der B-to-B-Markenführung : hier herrscht Lexware
Reins, Armin
;
Claßen, Veronika
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 505-515)
.
2010
Persistent link: https://www.econbiz.de/10003910011
Saved in:
3
Relevanz der neuen Werbeformen für die B-to-B-Markenkommunikation
Stendel, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 561-574)
.
2010
Persistent link: https://www.econbiz.de/10003910026
Saved in:
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