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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Printing machinery"
~type_genre:"Book section"
~type_genre:"Glossary included"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 289-315)
.
2010
Persistent link: https://www.econbiz.de/10003909967
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