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~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~subject:"Viral marketing"
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
5
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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The journal of services marketing
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ECONIS (ZBW)
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Viral Marketing in der B-to-B-Kommunikation
Kliewe, Thorsten
;
Leonardi, Jean-Manuel Deoyeh
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 347-362)
.
2012
Persistent link: https://www.econbiz.de/10009665586
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Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
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