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~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Beschaffung"
~type:"article"
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B-to-B-Marketing
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Business-to-business marketing
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Marketing management
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
7
Journal of business-to-business marketing
4
International journal of procurement management
3
Journal of marketing research
2
Journal of personal selling & sales management
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Benchmarking : an international journal
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
European research studies
1
Harvard business review : HBR
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of purchasing and supply management
1
Kompetenztransfer im Investitionsgütermarketing
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
The journal of supply chain management : a global review of purchasing and supply
1
The marketing book
1
Transportation research / E : an international journal
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ECONIS (ZBW)
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Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
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