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~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Target group"
~subject:"Werbung"
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
International advertising and communication : current insights and empirical findings
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
3
Journal of promotion management : JPM
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SpringerLink / Bücher
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European Advertising Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in new formats and media : current research and implications for marketers
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Applied economics letters
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Entrepreneurship, growth and economic integration : a linkage
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International journal of advertising : the review of marketing communications
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Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
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2
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
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