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~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
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Martí-Parreño, José
Pepels, Werner
Unger, Fritz
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Engaging consumers through branded entertainment and convergent media
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Handbuch Medienmanagement : mit 46 Tabellen
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Organisation und praktische Anwendung
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The journal of brand management : an international journal
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UTB / Betriebswirtschaftslehre
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Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
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