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~isPartOf:"Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundengewinnung"
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Customer acquisition
4
Kundengewinnung
4
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Deutschland
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Distribution channel
1
Financial services
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Finanzdienstleistung
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Germany
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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Konsumentenverhalten
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Aufsatz in Zeitschrift
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Aufsatzsammlung
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German
2
English
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Arnold, Todd J.
1
Bayón, Tomás
1
Fang, Eric
1
Hoppmann, Carsten
1
Palmatier, Robert W.
1
Scholz, Mathias
1
Wangenheim, Florian v.
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Zawilla, Peter
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
Journal of the Academy of Marketing Science
Springer eBook Collection
Journal of marketing
6
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
Advances in mergers and acquisitions
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
British journal of management : BJM
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of advertising
1
Journal of air transport management
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of financial services marketing : JFSM
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of modelling in management
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Journal of personal selling & sales management
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ECONIS (ZBW)
4
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1
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
2
Bankmarketing versus Datenschutz? : Neukundenakquise und Customer Relationship Management im Lichte des Datenschutzes
Hoppmann, Carsten
;
Scholz, Mathias
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2009
)
3
,
pp. 131-137
Persistent link: https://www.econbiz.de/10003809123
Saved in:
3
Neue Manipulationspraktiken in modernen Vertriebskanälen : diversifizierte Vertriebsaktivitäten verursachen vielfach (noch) verkannte Manipulationsgefahren
Zawilla, Peter
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2008
)
11
,
pp. 502-509
Persistent link: https://www.econbiz.de/10003770201
Saved in:
4
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.
;
Bayón, Tomás
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
Saved in:
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