//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Barcelona GSE working paper series : working paper"
~isPartOf:"Economic development : journal of the Institute of Economics, Skopje"
~subject:"Advertising"
~subject:"television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
television
Fernsehen
2
Television
2
Advertising effects
1
Communication media
1
Consumer behaviour
1
Corporate culture
1
Eltern
1
Fernsehprogramm
1
Fernsehwerbung
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Media coverage
1
Media usage
1
Mediale Berichterstattung
1
Mediennutzung
1
Parents
1
Social change
1
Sozialer Wandel
1
Television advertising
1
Television programme
1
Unternehmenskultur
1
Werbewirkung
1
cultural trait dynamics
1
marketing mix
1
media
1
media coverage
1
public
1
socialization
1
television audience advertising
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Filkov, German
1
Hauk, Esther
1
Immordino, Giovanni
1
Petkovska Mirčevska, Tatjana
1
Published in...
All
Barcelona GSE working paper series : working paper
Economic development : journal of the Institute of Economics, Skopje
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Houghton Mifflin Adviser in Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport finance
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
NBER Working Paper
2
NBER working paper series
2
Work, employment & society : a journal of the British Sociological Association
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Business history review
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Documento de trabajo
1
EERI research paper series
1
Economic inquiry : journal of the Western Economic Association International
1
Economic research
1
Essays in economic & business history : the journal of the Economic and Business Historical Society
1
European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Helsingin Kauppakorkeakoulun julkaisuja / D
1
Helsingin Kauppakorkeakoulun julkaisuja : D / D
1
Information economics and policy : IEP
1
International journal of Indian culture and business management : IJICBM
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management inquiry
1
Journal of marketing
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of public economics
1
Journal of sports economics
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
2
Parents, television and cultural change
Hauk, Esther
;
Immordino, Giovanni
-
2012
Persistent link: https://www.econbiz.de/10010374835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->