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~isPartOf:"Barcelona GSE working paper series : working paper"
~isPartOf:"Electronic commerce research"
~subject:"Advertising effects"
~subject:"Werbung"
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Barcelona GSE working paper series : working paper
Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of operational research : EJOR
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Journal of marketing research : JMR
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Quantitative marketing and economics : QME
5
Discussion papers / CEPR
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Electronic commerce research and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of retailing
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Marketing science
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Department of Economics discussion paper series / University of Oxford
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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NET Institute Working Paper
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Sloan working papers
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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