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~isPartOf:"Barcelona GSE working paper series : working paper"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising"
~subject:"television"
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Barcelona GSE working paper series : working paper
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
2
Parents, television and cultural change
Hauk, Esther
;
Immordino, Giovanni
-
2012
Persistent link: https://www.econbiz.de/10010374835
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