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~isPartOf:"Beck'sche Reihe"
~isPartOf:"Journal of marketing communications"
~subject:"Deutschland"
~subject:"Target group"
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Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
Saved in:
2
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
3
Homosexuelle in Deutschland : eine politische Geschichte ; 7 Tabellen
Stümke, Hans-Georg
-
1989
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004065359
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