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~isPartOf:"Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt"
~isPartOf:"Personalmarketing 2.0 : vom Employer Branding zum Recruiting"
~type:"article"
~type_genre:"Case study"
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Automotive services industry
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Bayerische Motoren Werke
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Betriebliches Bildungsmanagement
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Employer-provided training
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Bräunl, Manfred
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
Business-to-business brand management : theory, research and executive case study exercises
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Consumer behavior analysis : (a) rational approach to consumer choice
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Global business and organizational excellence : a review of research & best practices
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Industrial marketing management : the international journal for industrial and high-tech firms
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Journal of world business : JWB
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Public relations case studies : Fallbeispiele aus der Praxis
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ECONIS (ZBW)
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BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2009
Persistent link: https://www.econbiz.de/10003856340
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2
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2008
Persistent link: https://www.econbiz.de/10003599824
Saved in:
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