//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Werbung
Brand management
15
Markenführung
15
Arbeitsverhalten
7
Work behaviour
7
Corporate reputation
3
Firmenimage
3
Advertising
2
Corporate culture
2
Customer service
2
Employee retention
2
Führungskräfte
2
Insurance
2
Kundenservice
2
Leadership
2
Leistungsanreiz
2
Managers
2
Mitarbeiterbindung
2
Multinationales Unternehmen
2
Performance incentive
2
Personalführung
2
Schweiz
2
Swisscom
2
Switzerland
2
Target group
2
Telecommunications industry
2
Telekommunikationssektor
2
Transnational corporation
2
Unternehmenskultur
2
Versicherung
2
Zielgruppe
2
Zurich Financial Services Group
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
Language
All
German
2
Author
All
Henkel, Sven
2
Jenewein, Wolfgang
2
Tomczak, Torsten
2
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Brand management in emerging markets : theories and practice
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing performativity : theories, practices and devices
3
Strong brands, strong relationships
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Breaking new ground in theory and practice
2
Building corporate identity, image and reputation in the digital era
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 443-467)
.
2009
Persistent link: https://www.econbiz.de/10003856799
Saved in:
2
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 421-445)
.
2008
Persistent link: https://www.econbiz.de/10003600218
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->