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~isPartOf:"Beiträge Sportökonomie, Sportmanagement"
~person:"Horch, Heinz-Dieter"
~subject:"Brand management"
~type_genre:"Konferenzschrift"
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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Deutscher Sportökonomie-Kongress <7, 2010, Köln>
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7. Deutscher Sportökonomie-Kongress, 17. - 19. November 2010, Deutsche Sporthochschule Köln : "Markenmanagement im Sport" ; [Abstracts]
Horch, Heinz-Dieter
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Deutscher Sportökonomie-Kongress <7, 2010, Köln>
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2010
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