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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"California management review"
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Beiträge zum Produkt-Marketing
California management review
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Integrating design into organizations : the coevolution of design capabilities
Björklund, Tua
;
Maula, Hanna
;
Soule, Sarah Anne
; …
- In:
California management review
62
(
2020
)
2
,
pp. 100-124
Persistent link: https://www.econbiz.de/10012214584
Saved in:
2
Implementing design thinking : understanding organizational conditions
Wrigley, Cara
;
Nusem, Erez
;
Straker, Karla
- In:
California management review
62
(
2020
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
Saved in:
3
To frame or reframe : where might design thinking research go next?
Beckman, Sara L.
- In:
California management review
62
(
2020
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10012214591
Saved in:
4
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
5
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
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