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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"International journal of automotive technology and management : IJATM"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of business strategy"
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Search: subject:"Product management"
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Produktmanagement
22
Product management
21
Innovation
8
New product development
5
Product design
5
Produktentwicklung
5
Produktgestaltung
5
Theorie
5
Theory
5
Automotive industry
4
Kfz-Industrie
4
Portfolio selection
4
Portfolio-Management
4
Deutschland
3
Germany
3
Marketing management
3
Marketingmanagement
3
Product life cycle
3
Produktlebenszyklus
3
Strategic management
3
Strategisches Management
3
Brand management
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Fertigungsprogramm
2
Innovation management
2
Innovationsmanagement
2
Markenführung
2
Markenpolitik
2
Marketing
2
Mass Customization
2
Mass customization
2
Master production schedule
2
Modularisierung
2
Modularity
2
Perception
2
Production planning
2
Produktionsplanung
2
Wahrnehmung
2
dynamic capabilities
2
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Andersson, Torbjörn
1
Ballot, Eric
1
Bürgers, Andrea
1
Donada, Carole
1
Finch, David J.
1
Gopalani, Anees
1
Hacklin, Fredrik
1
Hregenröther, Isabel
1
Hvam, Lars
1
Joh, Jooyun Melanie
1
Jullien, Bernard
1
Klang, David
1
Levallet, Nadège
1
Lord, Sascha
1
Mayfield, Matthew
1
McIntyre, Sharon M.
1
Morris, Lesley
1
Olson, Eric G.
1
Pardi, Tommaso
1
Pyde, Kelsey
1
Rao, Sanjay K.
1
Runcie, Ellie
1
Schauer, Brandon
1
Schwerdtfeger, Dettloff
1
Segrestin, Blanche
1
Sharma, Deepak
1
Shick, Kevin
1
Spieth, Patrick
1
Steiner, Frank
1
Stocchetti, Andrea
1
Ulrikkeholm, Jeppe Bjerrum
1
Urhahn, Christian
1
Vogelsang, Silke
1
Volpato, Giuseppe
1
Ward, Antonia
1
Warell, Anders
1
Weil, Benoît
1
Wever, Renee
1
Wilken, Matthias
1
Wöllenstein, Alexandra
1
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Beiträge zum Produkt-Marketing
International journal of automotive technology and management : IJATM
International journal of product development : IJPD
Journal of business strategy
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Marketing Science
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Strategic management journal
8
The journal of product & brand management
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
European journal of marketing : EJM
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
22
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1
What makes a product manager? : a dynamic capabilities view of
product
management
Finch, David J.
;
Levallet, Nadège
;
McIntyre, Sharon M.
; …
- In:
International journal of product development : IJPD
27
(
2023
)
3
,
pp. 213-244
Persistent link: https://www.econbiz.de/10014432569
Saved in:
2
Product portfolio management in industrial design : a model of design strategies for mature portfolios
Andersson, Torbjörn
;
Warell, Anders
;
Ölvander, Johan
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 343-368
Persistent link: https://www.econbiz.de/10013093148
Saved in:
3
Modular product architectures as an enabler of the simultaneous application of a mass customisation strategy and efficient ramp-up management
Steiner, Frank
;
Hregenröther, Isabel
- In:
International journal of product development : IJPD
19
(
2014
)
4
,
pp. 231-253
Persistent link: https://www.econbiz.de/10010497039
Saved in:
4
The cost of customising : assessing the performance of a modular product programme
Ulrikkeholm, Jeppe Bjerrum
;
Hvam, Lars
- In:
International journal of product development : IJPD
19
(
2014
)
4
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010497040
Saved in:
5
Electric mobility calls for new strategic tools and paradigm for automakers
Donada, Carole
- In:
International journal of automotive technology and …
13
(
2013
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10009744614
Saved in:
6
Structuring new automotive industries, restructuring old automotive industries and the new geopolitics of the global automotive sector
Jullien, Bernard
;
Pardi, Tommaso
- In:
International journal of automotive technology and …
13
(
2013
)
2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10009744646
Saved in:
7
Retaining fit between business models and product market strategies in changing environments
Klang, David
;
Hacklin, Fredrik
- In:
International journal of product development : IJPD
18
(
2013
)
3/4
,
pp. 311-343
Persistent link: https://www.econbiz.de/10009785946
Saved in:
8
Governing portfolio management for innovative new product portfolios : a conceptual framework
Urhahn, Christian
;
Spieth, Patrick
- In:
International journal of product development : IJPD
18
(
2013
)
5
,
pp. 377-394
Persistent link: https://www.econbiz.de/10010361160
Saved in:
9
The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees
;
Shick, Kevin
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
Saved in:
10
Pirate this : breakthrough mindsets from the web
Schauer, Brandon
- In:
Journal of business strategy
30
(
2009
)
2/3
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003863912
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